About American Signal Company
American Signal Company, known as AMSIG, has been designing and manufacturing intelligent traffic and communication solutions since 1990.
Based in Atlanta, Georgia, AMSIG specializes in portable message signs, speed display trailers, ITS applications, CCTV systems, Highway Advisory Radios, and retrofit solutions that support safer, smarter, and more efficient environments.
From highways and municipalities to emergency response, construction zones, and healthcare campuses, AMSIG products are trusted where clarity, reliability, and performance matter most.
Built on Experience. Driven by Innovation.
What sets AMSIG apart is not only the breadth of its product line, but the philosophy behind how its products are designed and built.
While each AMSIG system is engineered for a specific application, the entire product catalog shares a common architecture that includes parts, programming protocols, and operational logic. This consistency allows agencies and operators to deploy multiple product types with confidence, without increasing training time or maintenance complexity.
The result is long-term value, operational efficiency, and a lower total cost of ownership, without sacrificing performance or reliability.
American-Made. ISO-Compliant. Field-Tested.
AMSIG operates a flexible, high-capacity, ISO-compliant manufacturing facility in the United States. Every product is designed for real-world conditions and tested for durability, heat resistance, charging efficiency, brightness, and long-term reliability.
Over the years, AMSIG has advanced the traffic industry through innovations in LED efficiency and visibility, sign case and structural design, high-heat performance testing, charging optimization, and full steel construction. These advancements extend the usable life of AMSIG products and ensure consistent performance in demanding environments.
Trusted Across Critical Industries.
Designed for the People Who Use Them.
AMSIG remains a customer-first company. Its systems are intentionally designed so customers can operate, maintain, and service equipment without relying on outside specialists.
Every AMSIG unit includes clear and easy-to-understand manuals, familiar controls across product sizes, and a consistent operating experience throughout the full product suite. This approach empowers teams in the field, reduces downtime, and minimizes training and operational friction.
Our Team Members
Chris Webb
CEO
Chris Webb is the Chief Executive Officer of AMSIG, responsible for guiding the company’s strategic direction and long-term vision. With extensive experience in intelligent transportation systems and product innovation, he leads efforts to advance technology and market growth. Chris works closely with leadership teams to ensure alignment across operations, engineering, and customer solutions. He is passionate about building strong teams and fostering innovation. His focus remains on delivering dependable, forward-thinking solutions for customers.
Ron Krokey
President/ COO
Ron Krokey serves as President and Chief Operating Officer at AMSIG, overseeing day-to-day operations and manufacturing execution. With decades of leadership experience, he plays a critical role in driving operational efficiency and organizational growth. Ron focuses on aligning teams, processes, and resources to support AMSIG’s long-term objectives. His leadership style emphasizes accountability, collaboration, and continuous improvement. He values AMSIG’s strong culture and commitment to delivering high-quality solutions.
Seth Johnson
Director of Business Development
Seth Johnson serves as Director of Business Development at AMSIG, where he leads strategic growth initiatives and partnership development. With over a decade at the company, he plays a key role in expanding market presence and strengthening customer relationships. Seth brings a collaborative approach to business development, working closely with internal teams to align solutions with client needs. His background and hands-on experience allow him to support customers with thoughtful, long-term strategies. He values AMSIG’s team-driven culture and commitment to innovation.
Javier Murillo
Inside Sales Director
Javier Murillo is the Inside Sales Director at AMSIG, overseeing inside sales operations and supporting customers throughout the sales process. He brings a strong background in customer service and relationship building, ensuring clear communication and timely support. Javier works closely with the sales team to deliver reliable solutions tailored to customer needs. His approach emphasizes responsiveness, accuracy, and trust. He enjoys the dynamic nature of sales and contributing to AMSIG’s continued growth.
Manuel Wiechmann
Manufacturing Engineer
Manuel Wiechmann is a Manufacturing Engineer at AMSIG, focused on improving production processes and supporting manufacturing efficiency. With several years at the company, he plays an important role in optimizing workflows and ensuring product quality. Manuel works closely with engineering and operations teams to implement practical solutions on the manufacturing floor. Customers rely on his responsiveness and technical expertise. He values AMSIG’s leadership, flexibility, and collaborative environment.
Justin Alcober
Lead Mechanical Engineer
Justin Alcober serves as Lead Mechanical Engineer at AMSIG, leading mechanical design and engineering initiatives. He brings years of hands-on experience in product development, guiding projects from concept through production. Justin collaborates closely with manufacturing and operations teams to ensure designs are practical, efficient, and reliable. His work supports AMSIG’s commitment to high-quality, durable products. He enjoys seeing ideas transform into finished solutions that serve customers nationwide.
Farhan Ali
Staff Accountant and Human Resources
Farhan Ali serves as Staff Accountant and Human Resources support at AMSIG, assisting with accounting operations and internal financial processes. He plays a key role in supporting payroll, reporting, and day-to-day administrative functions. Farhan works behind the scenes to ensure accuracy, compliance, and smooth internal operations. His attention to detail helps support both employees and leadership. He values being part of a close-knit team and contributing to AMSIG’s overall success.
Continuity, Security, and Long-Term Support
AMSIG’s WebbExpress firmware has become the industry standard for ease of use, reliability, cost effectiveness, and NTCIP compliance. WebbExpress supports over-the-air updates, remote system management, and long-term compatibility, including the ability to upgrade many legacy systems with minimal hardware changes.
Security is equally critical. AMSIG systems are built with physical and digital protections including lockable cabinets, password-protected controls with multiple access levels, optional GPS tracking, tamper alerts, and secure VPN connectivity through ITS Cloud Manager. These measures help protect systems from unauthorized access while maintaining operational flexibility. AMSIG’s customer-first warranty programs and responsive service team are frequently cited by repeat customers as a key reason they continue to choose AMSIG.
What Our Customers Say
Looking Ahead.
As transportation, infrastructure, and communication needs continue to evolve, AMSIG remains focused on advancing ITS technology, expanding into new verticals such as healthcare, and delivering solutions that help keep people informed, safe, and moving.
Ready to Work With AMSIG?
Our team is here to help—whether you’re pricing new equipment, upgrading existing systems, or troubleshooting in the field.
Find the Right AMSIG Solution
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“I had a delivery this morning and forklift operator name Jason was really awesome, offloaded me within 5mins as an OTR driver every minute count...Will definitely come again for delivery.”
Silas Watt